Online Marketing Overview for the Cash & Membership Chiropractic Office

Because online marketing is a vast universe of promotional opportunities it can also become an equally huge source of confusion for small business owners.

Most chiropractors are no different.

In a nutshell you should work your online marketing from 3 angles.

  1. Social Media Marketing
  2. Search Engine Optimization (SEO) Marketing
  3. Advertising (Online Ads such as Google Ads) Marketing

Arguably, all 3 approaches have equal importance in the world of marketing your small business online.

Social Media Marketing

You are no doubt familiar with social media.

It’s comprises the faddish world of sites that allow you to keep up with friends, family and celebrities all while telling everyone about everything going on in your own life – should you choose.

Beyond the personal boundaries of social media, the business application can prove quite impactful by simply getting a well-crafted business page set up and driving traffic to it. From there just stay actively engaged with those people and you will accomplish top of mind awareness.

Supply valuable and thought provoking content with an occasion self-serving promotion such as an upcoming Patient Appreciation Day.

Once you are active on the 4 or 5 most popular social media sites, you may consider a platform such as Hootsuite ( that will allow you to post from one place and have it populate onto many social media platforms.

SEO Marketing

To break SEO marketing down into its most basic explanation coupled with advice, you want to create links pointing to your website.

That simply means you want to create a ton of original content (just like this article is for my website) and put your website URL (address) somewhere in it so that people can click it and land on your site.

People landing on your website is called your traffic.

The more traffic you get, the cooler the search engines think you are and the more your phone will ring.

Marketing with Paid Ads

Another way to get traffic is to pay for it.

Using Google as the obvious search engine example, you can run what are called Google Ads using their AdWords campaign function.

To do this you simply need a Google account and some time on your hands to learn the basics of how to run ads.

There is an art and science to running effective ads but well worth your time spent. My own Express Chiropractic office gets 40% of new patients from online marketing efforts, a percentage of which is well crafted paid ads.

Another 40% of my patients come from unsolicited patient referrals. Why do I mention this in an online marketing article? Because if you put out all the time and effort it takes to build and maintain an effective online presence just to have those people come in and not have an incredible experience in your office then all that effort was for nothing.

And you are going to need to keep spending money to fill the clinic because your existing patients aren’t helping out.

Bottom Line for Cash and Membership Practices

Online marketing is all about having an even split of ads, social media posts and high quality original content floating around on the web. You will never over market online and especially when the bulk of it is proving valuable information verses self-promotion.

This means you and your staff can and should always be marketing during any down time.

Whether writing an article, a press release, a social media post or online ad there is more to get done than you could ever possibly keep up with.

For the Cash/Membership chiropractic office the focus should largely be on your philosophy about health (Salutogenesis vs Pathogenesis, etc.) and the benefits of care and services you offer (No appointment needed, No insurance needed, etc.) along with occasional promotional information (first visit special, etc.).

In other words, how you are different than the typical insurance based chiropractic office. By setting yourself apart, the wellness chiropractic niche in your community can better identify that you are the right chiropractor for them.

Engine Size Debate

There are some unique topics that can bring out spirited conversations within the yachting community. In twin engine diesel trawler circles, a normal dockside squabble involves the difference of opinion of a single engine versus two engines. You’ll find statements that could be offered to support either perspective however. There are seemingly numerous opinions out there on the subject of engine durability, handling, safety, cost benefits, and application while you are discussing single screw engine as opposed to a twin diesel trawler. Naturally the ultimate choice is your choice, the trawler owner.


Were you aware practically 100% of the money-making fishing boats are single engine boats? Netters, shrimpers, crabbers, these vessels are nearly all powered using a single boat engine; sometimes inboard, on occasion outboard. Any contemporary diesel marine engine is quite reliable. Many expert vessel owners almost certainly take care of their gear much better than leisure boaters; their career is dependent upon their equipment, which is a thing to consider. Commercial owners operate their boat’s marine engines at levels recreational boaters hardly ever even think of and their single engine applications complete the job.

Leisure engines are never stressed by their boat owners; marine engines are hardly ever run at high speeds. Pleasure boat owners will go cruising, so basically they will be more anxious about enhanced fuel efficiency and items like that. Relying on the other marine engine to get you home because you have not changed the engine oil isn’t the mark of suitable boat ownership.


A twin engine diesel trawler is much easier to maneuver, no doubt about it. So if you are cruising into places that you are worried about high winds, small boat docks and currents, probably the twin diesel trawler configuration may just be the ticket.

Yet again, we bring our focus back to money-making boats, where skippers work long hours day-to-day, having no difficulties maneuvering around single engine vessels.

When you know what you are doing and can operate a trawler whatever the engine setup, you can utilize all external factors to properly maneuver your trawler. The commercial teams think about the scenarios and boat individually, and make it work to their advantage.

By owning a twin engine diesel trawler, we’ve got the satisfaction that you can achieve something that really could well be achieved with a single screw; but moving a single boat engine involves more concentrating before acting versus twin engine vessels.


Many folks feel a backup boat engine is for safety, but it really returns to the realistic as opposed to supposed value of a twin diesel trawler. What you think is safety in your head is what counts. Having a secondary engine can’t ever be bad. The props, struts, as well as shafts of a twin diesel trawler can encounter lines, nets, logs, or other possibly damaging objects; a full keel will offer some protection. One prop is also exposed. And as far as fuel is concerned, diesel is much more safe than petrol.

Financial savings

The sales price of a twin screw diesel trawler is in most cases greater, as is the expense of utilizing them. With a twin engine diesel trawler, you will have two times the issues, twice the maintenance, and twice the quantity of oil changes. You will have to think about everything else which needs to be done with two engines. Normally, the costs will be higher than a single engine. The diesel fuel consumed is really similar; the single screw will use approximately 30% less. Not really a major cost savings.


Given that we have looked at dependability, handling, safety, and costs, how is all this related to your trawler and cruising timetable? Owning two small diesels to generate the horsepower of a big single screw diesel might be a different option, but there is an uncertainty of total lifetime of the engine. The larger marine engine is simply going to outlive the smaller engines. Buy a trawler with a decent reliable marine engine; Lehmans, Volvos, Caterpillars, Cummins for example. Don’t look for a trawler having the smallest; it simply will not be as reliable or last as long.

Summing it All Up

Your trawler should be prepared to match your own requirements and needs. If your speed preferences or desires can’t be satisfied by a single engine installation, then twin screws are the best choice for you. The same is almost certainly accurate if you think a backup boat engine is needed. No doubt about it twin screws are going to be found in a large number of trawlers. Despite how you come out in the dockside conflict, take a good look at your personal situation, and see if any of this piece of writing has shed a new light for you. If you’re planning on investing in a used trawler, evaluate both single screw and twin engine diesel trawler versions well before you make a final choice.

The Mining Investor’s Secret Weapon, National Instrument 43-101

The National Instrument 43-101 (known by industry insiders as NI 43-101) is a protocol for Canadian mineral resource classification that applies to all domestic and foreign mining corporations that are listed on the mineral exchanges of Canada, the largest in the world being the Toronto Stock Exchange.

The Canadian Securities Administration (CSA) polices the filings of NI 43-101 to make sure that they all adhere to the strict guidelines set forth by the mineral resource industry.

During the 1990s the infamous company Bre-X Minerals Ltd. committed fraud by massively inflating their mineral resource estimates by salting ore samples with gold dust. What Bre-X essentially did was contaminate their samples by introducing gold from outside sources. As a result of this international scandal, the industry stepped in to protect investors from future shady mineral stock promoter tactics.

There is an old mining joke that a mine is nothing but a hole in the ground that is owned by a liar. So to fix the tarnished reputation of the industry, new guidelines were implemented that mandate a “qualified person” QP (a geological engineer) with a minimum of five (5) years of experience in the mineral resource industry, specifically mineral exploration must sign off on the final report-essentially staking their credibility for any errors, falsifications, and/or omissions.

This gave birth to the mining industry’s gold standard in reporting, the NI 43-101.

Major investment brokerages, mutual funds, banks and other financial institutions across the globe swear by the NI 43-101, refusing to invest in any mining company without first reviewing these documents. This document is largely unknown to the average amateur investor, and that is why this article aims to enlighten the reader about the NI 43-101. The mining report contains a lot of technical geological terms, but in a nutshell there are essentially three distinct classifications for mineral resources:

Inferred Resource

A mineral resource where the grade, quantity, and quality are estimated from a limited sampling of the geological region in which the sample was extracted. A potential investor has to understand that this is no guarantee that the resource even exists!

Indicated Resource

A mineral resource where the grade, quantity, and quality can be predicted with more confidence than an inferred resource, allowing for enough parameters to be put in place to begin preliminary mine planning.

Measured Resource

A mineral resource where the grade, quantity, and quality are very well established and accounted for.

In addition to the above mentioned resources, we have two types of “reserves”, and these are the “Probable Mineral Reserve” which is the economically mineable component of an indicated resource, as can be outlined by a preliminary feasibility study. The second type is the “Proven Mineral Reserve”, and this is where the economically mineable component of the measured mineral resource is identifiable by a preliminary feasibility study.

The actual NI 43-101 itself is made up of many components and can be downloaded from a Canadian online database called SEDAR. A thorough explanation about how to read an NI 43-101 report is beyond the scope of this article.

4 Tips to Help You Reach Business Success

My oldest son is a sophomore in college and recently joined the TRIO program. This program is designed to help him get through college successfully. It’s a federally funded program that helps students in four areas which include academic, financial, career, and personal/social. They sent him an article related to study tips, so he sent it to me to read. I read it and was amazed at the tips and how they not only are geared toward studying, but also to life in general.

Here is what I learned from that article.

In everyday life we can become overwhelmed when we have too many things on our plate. What we don’t think is that it’s possible to get everything done on time and in an efficient way. Of course, the only way that will happen is if we learn how to manage our time and organize our day. Here are several tips that will help you to manage and organize your day.

1. Plan

You may plan every day, but if you don’t give yourself enough time to get everything done, you’re setting yourself up to fail. If you’re not sure how long it will take to complete a task, then the best thing to do is give yourself more than what you think it will take. That way if you complete it in less time, you’ll have more time for other things.

2. Time

Working your business at the same time every day will help you to develop a habit. Daily routines help in developing a habit, but you won’t develop it if you don’t work your business the same way every day. It typically takes 1-2 weeks to develop a habit, so if you force yourself to work your business at the same time every day the habit will be formed.

3. Free Time

While working your business really hard is the only way you’ll reach success, free time is also important. Depending on how much free time you have and how you want your business to go, you may be able to do “me time” daily. It’s important to utilize your free time to your business advantage as well. If you find you have multiple hours a day where you have nothing to do, try spending a quarter of that time marketing your business or learning something new to help you grow. You’ll find your free time may go away, but the success you’ll have will be priceless.

4. Breaks

While you may think the only way you’ll reach business success is to work every waking minute of the day, but if you do you may become burnt out if you don’t take breaks. When you work a job for someone else, you are entitled to breaks during the day; you need to do the same for your business. Take a 15 minute break after a couple hours and don’t do any work during that time. Take a lunch or dinner break and don’t work during that time. This will give you a chance to not think about your business and you’ll find you will be less stressed.

While these four tips are important and should be done daily, it’s also important to know it is OK to deviate from your plan on occasion. It happens and there is nothing wrong with it. Sometimes it’s needed in order to deal with a personal situation or to get away from everything and clear your head. You may find when this happens you go back to your business with better intensions than you had before.

Stop Hatin’

There was simply never a chance for him to be himself. Adored while quiet until he began to use his voice; its how many fans treat their sport figures which are like children. Speak when spoken too, respect authority, understand that you should be grateful and blah blah blah. When you’re loved it’s only until you’re not loved anymore. Derrick Rose recently made remarks during a press conference about his upcoming free agency. Here are his comments regarding allegations brought about by his ex-girlfriend in where she filed suit:

“I’ve been moved on,” Rose said. “This whole summer I had tunnel vision. My mindset was just making sure that I was working out every day, and spending as much time as possible with my son (P.J.). And focusing on those two things. Making sure my family is financially stable, as far as seeing all the money that they’re passing out in this league. Just telling the truth. Just knowing that my day will be coming up soon, and it’s not for me. It’s for P.J. and his future, so that’s what I’m thinking about right now.'”I’m preparing for it.”

Now take these quotes as you wish, as many of you already have. I myself find them to be fake and bs-ish however they also seem to be attempts to say what you want but maneuver in a way that doesn’t ultimately offend. He wants more money because he wants more money. He continues:

“Here, it’s here,” Rose said of where he wants to play. “But when you talk about that much money, the only thing you can do is prepare for it. I’m trying to prepare, not only myself, but my family. And I’m doing this all for my son. Like I said, I’m thinking about his future. Even though we’re all right, we’re comfortable, when you talk about that x-amount of dollars, I think it raises everyone’s eyebrows, so there’s nothing wrong with being over-prepared.”

Now agreed it’s not all for his son. I won’t get into the amount he’s made thus far but surely he’s made enough to raise PJ just fine. I laugh at all of us fronting though; like we wouldn’t attempt the same things in his position regardless of injuries. Yes they make a ton but it’s for a short period. What is the biggest fear of Chicago fans? That he’s playing for money. What do you do at your job? This is America Jack, capitalism. The goal of the game is to stack up. Get what you can while you’re in that’s always been the hustle but we throw shade at athletes when they do it. Here’s the largest confusion, the only way that Derrick Rose can re-up for a mega deal in 2017 is by staying healthy and performing well. So I don’t understand why Bulls fans have a problem with him saying that. Whatever is your motivation is your motivation. If that’s what causes him to play well and work hard then so be it. It’s what we all do. Honestly you’re mad because he has a lot of money and you don’t have a 100th of it. So while you would be grateful for anyone to pay you millions to wear shoes, you get upset because he dare seek out more. Fans loved the 30 for 30 Broke in where they were able to chastise athletes about being dumb with their money but religiously kill them in public for not playing for the love of the game. I see there are just a lot of haters in sports.